Envelopes - Why they Work
Three seconds max! Your donors and prospects or potential customers either open your direct mailpiece, set it aside or “deep 6” it for eternity. This means, of course, that no matter how inspired and terrific your annual appeal letter, for example, is, it’s just a big waste of time and creativity if it goes unopened.
This means that your envelope is critical to your success and should serve two purposes:
- relating your organization’s appeal to your constituent.
- persuading the constituent to open and read your package.
This second part of the equation is the challenge, because open and read will hopefully result in responding with a gift or purchase.
Rescigno's Mailing Solutions can now print your short run 4 color envelopes at an affordable price!
Read Me!
At RMS, we’re all about ideas—clever, moving, even unorthodox ideas that persuade friends and strangers to open their envelopes. In addition to intriguing designs, colors, sizes and more, Rescigno's can print a customized, personalized message on the outside of your envelope to grab their attention.
Click HERE for a link to an envelope with a non personalized tagline.
Click HERE for a link to an envelope with a personalized message.
For more tips on envelopes, click HERE
