Increase your response rate
The best way to convince your audience that your cause is a good one is through Direct Mail.
- If you want your readers to RESPOND in some way, be sure to specifically ASK them to respond.
- Make responding easy - include some sort of response device.
Click HERE to see a Personalized Reply Device.
- Consistent mailings = consistent response.
- Create a sense of urgency ... "It's important to respond now!"
- Capture their attention - Rescigno's Mailing Solutions can include a personalized message on the outside of your envelope.
Click HERE to see a sample of a Non Personalized Tagline.
Click HERE to see a sample with a Personalized message.
The design of your piece will also increase your response rate:
- Adhere to the old adage from the annals of direct mail history: "If you want to catch the reader's attention, put a stamp on it."
- Try something unique or try adding color to grab the person's attention.
- If you want to keep hitting your audience with the same message time and again, but don't want it to become repetitive, try varying the size, shape, and color of the envelope.
Please see our Design Tips section to make sure your unique piece meets the postal regulations. OR contact our Design Specialists at Rescigno's. When we design your piece, we ensure it will be unique to your message while still meeting all the postal regulations to get you the best postage rate.
