3 Keys to a Successful Direct Marketing Postcard Campaign
At Rescigno’s Mailing Solutions we try to cut to the essentials to ensure your ROI. Take it from us, your direct mail postcard experts, there are 3 core elements to a good postcard.
If you include these 3 keys in your next direct mail postcard design you will have a postcard capable of a great response:
- A colorful design with an Attention Grabbing Headline is crucial! Colorful design compels people to pick your postcard out of their mailbox. Also, have an attention grabbing headline of no more than 5 or 6 words. Remember
Now that may not have been on a postcard, but you get the idea. And using bold, large type will further lead the reader to look the postcard over. - Make strong offers. Encourage your readers to act quickly in order to take advantage of your limited time offer, for example. This works. If you offer a discount or something free if they act quickly, that‘s usually enough incentive (especially for procrastinators).
- Have a Call to Action – Successful postcard mailings all have them.
Readers/Consumers need to be told what to do and when to do it (no matter how obvious it is to us).
Remember, a great postcard design is essential. At Rescigno’s Mailing Solutions our graphic design personnel are trained to design postcards that not only look great, but get great results!
Call us Today to get started on your next postcard project.
