Mailing List Maintenance and Consulting
Don’t have the time or skills to keep your mailing list up to date?
Let our professional team maintain your existing mailing list, create a database for your list or consult on your existing database. We have experience with Raiser’s Edge, Results Plus, Microsoft Access and Microsoft Excel. Our database experts will find the right solution for you and your company. Consultations and training are on site so you don’t have to leave your office to use our knowledge!
With Rescigno’s maintaining your list, we will:
- Format your addresses
- Consult on database setup
- Enter address updates to your system
- Remove bad addresses
- Help you segment your data so you can send a targeted message to your constituents
- Help track the results of your mailing
Marketing and Recruiting
Do you have a Direct Mail plan, but need some help with the nuts and bolts?
Ron Rescigno, our Recruitment and Marketing specialist, will help you with proven, grass roots recruitment and marketing strategies customized for your organization.
Ron has spearheaded Rescigno’s Marketing Connections marketing efforts since its inception. He has been instrumental in the company’s growth from a home-based business to its current status as a full-service direct marketing firm. Currently, Ron consults with parishes and schools on recruitment and marketing, including Annual Fund programs, Capital Campaigns, Open Houses, Copy Writing, and more.
Ron’s recent projects include Montini Catholic High School’s Capital Campaign and the Marianjoy Rehabilitation Hospital’s Patient Campaigns.
Ron will help you select the services you need to successfully implement your best direct mail campaign!
Ron can advise you on how to:
- Purchase a list
- Plan and Analyze your Direct Mail Campaign
- Design and Print your Direct Mail Campaign
- and much more!
Contact Ron today at 708-974-2600 x 105 or email: ron@rescignos.com
Direct Mail Plans and Analysis
A great direct mail campaign starts with a great direct mail plan!
Susan Rescigno, a Certified Mail Piece Quality Control Specialist, started her career in Public Relations and Development. Sue now specializes in and speaks regarding saving the most money possible in postage while still keeping the mail piece looking personalized and professional.
Sue started Rescigno’s Marketing Connections in 1992, specializing in direct mail programs for non-profits. Rescigno’s currently offers services in all aspects of fundraising and recruiting from planning to production.
Let us help you with:
- Recruitment and Admissions Campaigns
- Annual Fund / Direct Mail Campaigns
- Mailpiece Design
- Creative Design
- Mail Analysis
- And More!
Our Direct Mail Planning will show you how to utilize our Marketing/Recruiting,Printing, Design and Data Maintenance services for a one stop shop approach to your mailing.
After your mailing – our analysis will help you determine what is working and how to improve your responses.
Contact Sue today at 708-974-2600 x 104 or email: sue@rescignos.com
Postal Regulation Consulting
Having trouble navigating the postal regulations minefield? Let Rescigno’s Marketing Connections help! We’ve been working in conjunction with the post office since 1992 to get our customers the best postal discounts.
And, several of our staff have achieved their Certification as Mailpiece Quality Control Specialists. In addition, Susan Rescigno serves on the Postal and Government Affairs Committee of the Mailing and Fulfillment Service Association. Contact us today with your questions!
Design Tips
Rescigno’s is pleased to announce that Susan Rescigno and Christy Lynch have been certified by the United States Postal Service as Mailpiece Quality Control Specialists. This certification allows Rescigno’s Marketing Connections to better assist you in designing pieces that meet all the USPS regulations to get you the best postal discount.
This page contains many tips to help with your design. Please contact us directly if you have more questions.
Complimentary Design Analysis
Remember…
To ensure that your mailpiece receives the best postal discounts available, the certified Mailpiece Quality Control specialists at Rescigno’s Marketing Connections will be happy to look at any piece that you are going to print, before it goes to press.
Sizes
The Post Office has size requirements for the following pieces:
- Postcards
- Letters
- Flat
- Square or odd sizes
Please see our Sizing Guide for more information and examples.
Colors
In order to receive automation rates, the address area must be white (preferred) or a light pastel color. If you require the background of your piece to be a darker color, block out a white or pastel colored area for the address.
Finishes
To keep your costs down, we suggest that the address side of the mailpiece be a matte finish. A high gloss finish looks great, but can hinder the printing of the address
In the event that a gloss finish is present, we may need to use a versatile ink on the card, which includes an additional charge.