Variable Digital Printing | Rescigno's Marketing Connections

No longer do you have to order thousands of brochures because you want to keep the “per piece” price down. Remember how many were never used and, in fact, eventually thrown out?

Our digital print technology takes the guesswork out of ordering your marketing collateral. Simply order what you need, when you need it, saving time and money. The result will be improved efficiency and, most importantly, increased response rates.

Variable data print technology is where RMC really shines because not only does it give you the ability to print on demand, but also to personalize those communications down to the individual level.

The outcome is highly relevant, impactful communications that motivate your audience to take action. Because, after all, it’s all about them and their needs.

Not sure if VDP is for you?

For an overview of VDP results, view our Variable Data Printing Information flier.

Check out our Response Rate slide for results of an actual case study on Variable Data Printing.

Samples

Annual Appeal

This is an appeal self mailer. Although there are only 2 versions, donor and non donor, it utilizes the information about the person in several locations:

On the inside, the top and middle panels use the person’ s salutation
On the reply device – new donors will have their gifts tripled, previous donors will have the increased amount doubled.
On the reply device, the ask amounts are customized, based on the previous donation (non donors all have the same ask amounts)
On the reply device, previous donors are thanked for their last gift.
On the reply device, the increased amount of the donation (after matching gifts are applied) is highlighted in red ink.
On the outside, the top section is the mailing section and contains the person’s mailing address (removed here to protect identities)
On the outside, middle panel, the salutation is again used.
On the outside, reverse of the reply device, the salutation is used and the person is asked to “double” or “triple” their gift – based on previous gifts.

Annual Appeal

This mailpiece had several areas of customization:

There were 2 versions of letterhead; alums and non alums (look at the reply device section and the website info at the bottom to see the differences, pages 1 and pages 6 have the differences)
There were 4 different sets of ask amounts based on the person’s last gift.
There were 11 different versions of the letter.