Data Analytics

Don’t get lost in your database; let us help clean-up, append, and analyze your data. Rescigno’s helps provide you with a strong data foundation which will give you endless fundraising potential.

The most effective non-profit fundraising programs combine creative, foundational best practices, analysis, and smart analytics. Getting to know your donors will help you know how to engage them, and help you know what level of philanthropic support you will need to be financially successful. Leveraging analytics will help you go from your basic fundraising efforts to an enhanced program of fundraising.

Analytics offerings include:

  • Analysis and assessment of each fundraising mailing

  • Comprehensive donor database audits

  • Donor profiling

  • Data Discovery (finding trends)

  • Data clean-up/De-duping

  • Demographic assessments & data appends (age, gender, income, household, etc.)

  • Psychographic assessments & data appends (values, attitudes, interests, lifestyles)