March 3, 2016

 

Spring is marked by fresh starts, so let's reignite your Spring Appeal with the following best practices!

 

Communicate to motivate: let’s get back to basics for a moment. Great communication is the basis of great fundraising, so make your letter great by conveying the proper tone and by making your content too compelling to ignore. It’ll move first-time prospects to make a donation, while re-engaging your current base of repeat donors. People who feel connected, understood, and valued will remain loyal and will advocate for your cause. That’s a powerful thing to harness! Here are some best-practices to make your letter stand out: 

  • Appeal to your readers’ emotions: people give when you...

November 20, 2015

 

Given all the passion and efforts you pour into your mission year-round, it’s only natural to emphasize your organization and its reason for existence in your appeal.  After all, an educated and well-informed donor is your best donor…right?  Is it possible, however, that your focus on the WHAT and WHY of your mission leaves out the all-important WHO?   I’m referring to your donors, of course.

 

The best, results-producing fundraising appeals are donor-focused. And, if your appeal answers the following key donor questions in a compelling way, you will you have opened up avenues for tremendous success down the line.

  1. Why me? Your donors, whether they’re first-timers or repeat...

October 27, 2015

 

Eastern philosophy has been making its way into western culture for sometime now, and many of us are now seeing things like science, medicine and world events through a more holistic lens.  We've started to incorporate some of its practices into our everyday lives.  

 

Concepts of Buddhism are especially commonplace.  Mindfulness, mental wellness and spiritual health are now a part of corporate health programs, and hundreds of Buddhist meditation centers have popped up across America.

 

If you grew up in the 60's and 70's (as I did), the concept of practicing mindfulness and compassion, balance and wisdom were quite foreign.  Could you ever picture an All In The Family episode tha...

July 17, 2015

 “Make the ordinary come alive and the extraordinary will take care of itself.”  I spotted this saying the other day and it provides the perfect lead-in to today’s blog.

As much as we’re reminded of the extremes in our culture – ranging from extreme intelligence and accomplishment (Einstein, Bill Gates) to extreme wealth and showmanship (Donald Trump), most of us don’t live in those extremes.  Most of us live inside the ‘meaty’ part of the bell curve, a rather familiar hill shaped tool we’ve seen thrown up on a screen at some point.  It takes groups people, measures things like intelligence and income and delivers the bottom line: a good two-thirds of us are pretty similar to each other....

June 19, 2015

“Success is neither magical nor mysterious.  Success is the natural consequence of consistently applying the basic fundamentals.” - Jim Rohn, American entrepenuer, author and motivational speaker

 

And so begins the first edition of Fundamental Fridays, a blog devoted to making your organization fundamentally sound.  I’ll begin with ‘please’ and ‘thank you’.  My mother tenderly reminded me of the power packed in these two words, and I now believe they’re the two bookends of fundraising fundamentals.  Steady, on-going stewardship is the middle that is held firmly in place between these bookends – and should they fail to be propped up and tended to with constant care and attention, that middl...

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