This Corona-virus pandemic has been going on for quite some time now. A show of hands, please, for those of you who are sick and tired of it and don’t want to take it anymore.
While we're relatively sure that you just raised your hand (at least mentally), you may also be between a rock and a hard place.
On the "rock side" are those who say it’s poor form to try to take advantage of a time when so many people in our country have died due to this virus. On the "hard place" side, are all of the great things you’ve been able to accomplish since mid-March.
Really, we’re proud of most of our clients. They haven’t sat back. They’ve continued to communicate and ask for support. And with very gratif...
We’re being asked a lot lately what other nonprofits are doing during this time. Let us answer it this way.
Consider the following scenario:
Non-Profit Staff Meetings During March/April: It would be insensitive of us to ask our donors for a gift this Spring. They’re probably not going to give until this pandemic goes away. Let’s just wait this thing out and then we’ll let them know how we handled it (and ask for a gift too).
March/April Donor: I wonder how my favorite charity is handling this coronavirus crisis? Gee, I haven’t heard anything from them. No call, no email, no letter informing me of what they’re doing. I wonder if they’re going to be sending out an appeal asking for mone...
In my former profession in secondary education, my first boss was fond of saying, “It’s a grand life if you don’t weaken.” Whenever there was a crisis or even a rumor of one, those were his go-to words.
His outlook was perennially optimistic and it made those who worked for him optimistic, as well.
These are, I think, good words to remember, especially during these very, very challenging days, weeks and months we’ve been living through.
As far as the world of fundraising is concerned, donors are an amazingly resilient group as is philanthropy. With only a few exceptions, giving has increased every year since World War II.
What’s also very true, however, is that in times of crisis, it’s those...
Right now, because of the coronavirus pandemic and other factors, you’ve probably got anxious donors and board members on the edge.
It’s time for you and your organization to show leadership.
We’ve got some advice for you (much of this advice is exactly the same as we offered during the Great Recession of 2007-2009):
Take a deep breath – resist the urge to panic, as so many nonprofits did during the Great Recession. As we know all too well, many nonprofits that slashed their fundraising budgets and staff so they could “save” money are the ones who felt the most pain when all was said and done. It was the organizations that continued to communicate with their donors that not only maintained,...