March 17, 2020

Right now, because of the coronavirus pandemic and other factors, you’ve probably got anxious donors and board members on the edge.

It’s time for you and your organization to show leadership.

We’ve got some advice for you (much of this advice is exactly the same as we offered during the Great Recession of 2007-2009):

Take a deep breath – resist the urge to panic, as so many nonprofits did during the Great Recession. As we know all too well, many nonprofits that slashed their fundraising budgets and staff so they could “save” money are the ones who felt the most pain when all was said and done. It was the organizations that continued to communicate with their donors that not only maintained,...

March 11, 2020

The best experience in life comes from walking a curvy path.  As a new member of the Rescigno’s team, mine has been quite curvy and I’m looking forward to sharing my knowledge in the months ahead.  My 30-year career in political fundraising, volunteer management, major and planned giving experience in healthcare and higher education, and as an entrepreneur has provided for a wide range of experience.

Not all that long ago, I left a major gift officer position at a university after 17 years and accepted the position as “the captain” in a 3 – person shop at a community college following a 29 - year leader.  Nothing will test your skills more than going from the lido deck of the ship to...

February 19, 2020

I’m going to make an assumption that you’re a hard worker. I’m sure that you try to engage your donors and prospects with communications that focus on the impact of each individual’s investment in your mission and that you’re now preparing to reap the benefits of your hard work.

If only it were that easy. Do you agree that keeping your donors loyal, engaged, and giving is a really big challenge? “Keeping” is an interesting word, isn’t it? I’m not simply talking about retention here. Loyalty is what I’m after for you.

When we talk to nonprofits, we ask about donor loyalty—the process of keeping donors invested in and giving to your mission.

The thing about loyalty is that there has to be an e...

February 12, 2020

Valentine’s Day is right around the corner. Are you ready to show your donors “the love”? Don’t be shy, tell them how much they mean to you and your organization! They already like you, however, we know some secrets that will make them LOVE you! Like any healthy relationship you can’t express your feelings just one day a year, like Valentine’s Day. Hold their affections and interest by telling them throughout the year how much THEY mean to you.

Donor retention is one not-so-secret secret for continued growth for a non-profit. Is your individual fundraising and stewardship program leaving your donors feeling lonely? You can easily change that by building those relationships through effectiv...

January 28, 2020

Hello, I wanted to take a moment to introduce myself. My name is Lynnette Doherty and I am the new Marketing Manager for Rescigno’s Fundraising Professionals.

As a former Development Manager of a nonprofit, I understand the daily struggles of fundraising and the importance of cultivating and building relationships with donors. Communication is key! Although this may be an overused phrase, its significance, especially in the nonprofit world, is abundant. This is especially true when it comes to thanking donors.

When you think about it, saying thank you is the first step to getting the next gift.

Acknowledgements go beyond a grateful “thank you.”  Detailing how a donor’s gift made an impact wi...

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