Many non-profit organizations rely on some type of donor database to assist with their fundraising campaigns and donor communication tasks. For many, this database is one of the most valuable assets your organization may have.
Your donors are critical to the operation and survival of your organization and it’s important that you have an efficient way to record their information so you can easily communicate with them.
Your donor database may also contain wealth details that can offer useful insights into each donor and the issues that are most relevant to them. This includes:
In a world of changing donor profiles, it’s more important than ever to allocate financial resources in the most efficient way possible. Donors, many of whom are business people themselves and well aware of progress made in the private sector with regard to analytics, are insisting that their gifts be used in ways that create the most impact. It is the job of each nonprofit to be good stewards of these contributions.
Is your development office doing this? You need to know and here’s why:
Corporations have long used data mining techniques to discover untapped potential in their data.
The private sector has long recognized that the key to targeting the most profitable markets is kep...
A basic maxim of the work you do is that fundraising is about more than getting a gift. It’s really all about building relationships with individuals. Let’s be clear: it’s not about being best friends with every donor.
Successful development programs are not built off of one-time transactions, but rather by long-term relationships. These relationships are important not only when seeking major gifts, planned giving, or even the smallest annual gifts from individual donors. they also have a sort of ripple effect in the pursuit of corporate and foundation support.
You see? No matter what fundraising challenge you’re facing, it’s people who decide whether or not to support your organi...
Donor milestones are important. Recognizing them is a powerful way to nurture and strengthen relationships with your donors. Acknowledging these times helps to turn milestones into a real pathway to donor cultivation. Think of the following as stepping stones:
Lifetime Giving Revenue
Annual Giving Club
Lifetime # of Gifts
# of Years Giving
# of Consecutive Years of Giving
Identifying and recognizing these milestones is critical. For example, you can recognize the donor who is just $100 away from $5,000 in lifetime giving or 2 gifts away from his 50th gift to your nonprofit (and encourage him to reach the next plateau or milestone).
If you treat your donors right, most of them give and give again. It’s a proven fact.
Over time, we’ve learned that there isn’t really anything magical about fundraising. That’s why your house list is the most important list you have. And it’s why it must be kept clean and up-to-date. Through your list you’re able to treat your donors like the most important people in the world-because they are. Furthermore, you should be adding information to the list as often as you receive it. This requires discipline, I know, but it’s well worth the effort. For example, if you just found out that one of your loyal $100 donors (4-5x a year) is a fishing enthusiast, that information should b...