If you’ve ever gotten into a conversation about ways to use data to enhance your major and planned giving efforts, the conclusion you came to may well have been that you can take your top-ranked donors, do a wealth screening on them and simply hand them off to a major gifts officer.
Bang! On second thought, bring more TNT!
Wealth screening DOES NOT mean that you can stop mailing and calling your top-ranked donors.
Because it’s not a good indicator
of an individual’s likelihood to make a major gift.
Put bluntly, if you choose to do away with traditional annual fund mail, phone, and email contacts, it’s our experience that you’re going to end up with fewer gifts.
Rescigno’s has been at this fundraising game for 25 years now, so it gets kind of easy to NOT think about what it feels like to be a donor. Consider: Mr. or Ms. Donor sends a gift and then wonders (in fundraising you don’t want your donors to “wonder”) how the money was used because you haven’t yet communicated with them (since receiving the gift.)
Have you ever thought about what it must feel like to be “just another name in the database?” How about spending some time thinking about what needs to be done on your end to bring the donor the sense of satisfaction that he or she deserves to feel?
Is there a sense of self-satisfaction that comes from the mere act of giving? Yes. But that...
Many non-profit organizations rely on some type of donor database to assist with their fundraising campaigns and donor communication tasks. For many, this database is one of the most valuable assets your organization may have.
Your donors are critical to the operation and survival of your organization and it’s important that you have an efficient way to record their information so you can easily communicate with them.
Your donor database may also contain wealth details that can offer useful insights into each donor and the issues that are most relevant to them. This includes: