June 5, 2015

 

 

A basic maxim of the work you do is that fundraising is about more than getting a gift. It’s really all about building relationships with individuals.  Let’s be clear: it’s not about being best friends with every donor.

Successful development programs are not built off of one-time transactions, but rather by long-term relationships. These relationships are important not only when seeking major gifts, planned giving, or even the smallest annual gifts from individual donors. they also have a sort of ripple effect in the pursuit of corporate and foundation support.

 

You see? No matter what fundraising challenge you’re facing,  it’s people who decide whether or not to support your organi...

October 29, 2014

Since 2007, there has been a 9900% increase in visualized information on the Internet (NeoMan Studios, 2013).

 

As a nation, we have become more and more accustomed to and dependent upon taking in and understanding large quantities of information.  Your donors and prospects have an expectation that you will provide them with data (newsletters, annual reports, for example) that they can easily digest.

 

From a development officer’s perspective, there must be caution used to make sure you don’t overwhelm your audience with too much information or statistics and facts which are not readily processed.  If you do, you risk alienation and frustration.

 

Infographics allow you to communicate more effe...

October 29, 2014

I read many, many appeal letters this time of year.  I’ve morphed into the Ron, what do you think of this letter? guy here.  That’s ok.  I don’t dislike doing it.  My background as an English teacher makes it kind of natural.

 

The other day, though, I opened a piece of mail from a nonprofit that Sue and I have supported.  They do a good job.

 

But their letter!  Oh my!!  It was all about THEM, US, OUR and WE.

 

Me being me, I grabbed a pen and starting doing a “read” on it.  I counted up the number of times the organization was mentioned, either directly or indirectly. and then I did the same with how many times the donor was mentioned.

 

It was a little ridiculous.  Now, kee...

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