Understanding your target market for donors is the first crucial step that must be taken to be an effective fundraiser. You have to know who the people are who are most likely to respond to your cause.
You also need to know things like:
Their typical age range
Their motivations and concerns
The kinds of information they want from you when you thank them and send follow-up info after a donation.
Knowing this information greatly increases the likelihood that your fundraising efforts will be positively received.
So don’t fall into the trap that many charities are guilty of falling into. Don’t look for donations from a certain tax bracket or from just anyone.