Rescigno’s has been at this fundraising game for 25 years now, so it gets kind of easy to NOT think about what it feels like to be a donor. Consider: Mr. or Ms. Donor sends a gift and then wonders (in fundraising you don’t want your donors to “wonder”) how the money was used because you haven’t yet communicated with them (since receiving the gift.)
Have you ever thought about what it must feel like to be “just another name in the database?” How about spending some time thinking about what needs to be done on your end to bring the donor the sense of satisfaction that he or she deserves to feel?
Is there a sense of self-satisfaction that comes from the mere act of giving? Yes. But that...
There once were two storytelling brothers, Lem and Clem. Lem was a true storyteller to his core. He could take the most ordinary event, like a trip to the grocery store, and weave it into the most interesting incident you’ve ever heard.
Clem, on the other hand, though, also a spinner of stories, yarns really. He’d over exaggerate to get his points across—so much so that he came to be known as too fantastical to be believed.
Lem loved telling stories about common, everyday people his listeners could relate to while Clem, his younger brother, believed that making his characters larger than life resulted in a more entertaining tale.
Lem was always “in” his stories in one way or another, but ne...
I swear to goodness gracious I am not a fundraising geek. This wasn’t my chosen profession, after all. I was an educator and a pretty good one at one time. However, marriage takes you in directions you never thought you’d go (or never even dreamed in your wildest dreams of going).
I married a sweetheart of a girl 28 years ago as of March 12, 2017. After a few years as a development professional, Sue decided she’d start a direct mail business catering to nonprofits. That was 25 years ago.
I encouraged her to go ahead and get the entrepreneurial spirit “out of her system.”
Hah! The joke sure was on me. I had to resign from education because of the success of Sue’s “little diversion” as...