Understanding your target market for donors is the first crucial step that must be taken to be an effective fundraiser. You have to know who the people are who are most likely to respond to your cause.
You also need to know things like:
Their typical age range
Their motivations and concerns
The kinds of information they want from you when you thank them and send follow-up info after a donation.
Knowing this information greatly increases the likelihood that your fundraising efforts will be positively received.
So don’t fall into the trap that many charities are guilty of falling into. Don’t look for donations from a certain tax bracket or from just anyone.
Why do your donors support you? What is it about your organization that donors seem to like? What motivates them?
And, most importantly, what are you doing to gather this information? The best way to learn more about your donors is to talk to them. They do want to tell you how they feel.
Here’s a simple way Rescigno’s can help you learn more about your donors: on an index card inserted into a holiday mailing (or any mailing for that matter), ask this question: “I support xxx foundation because __________________.”
I promise you, when we’ve asked this question before the feedback has been extraordinary.
Some organizations even attached handwritten text to the index card. Page after...
If you treat your donors right, most of them give and give again. It’s a proven fact.
Over time, we’ve learned that there isn’t really anything magical about fundraising. That’s why your house list is the most important list you have. And it’s why it must be kept clean and up-to-date. Through your list you’re able to treat your donors like the most important people in the world-because they are. Furthermore, you should be adding information to the list as often as you receive it. This requires discipline, I know, but it’s well worth the effort. For example, if you just found out that one of your loyal $100 donors (4-5x a year) is a fishing enthusiast, that information should b...
Did you know that the number of donors in the 18-24 age group is comparable with the number of donors who are 70+? It’s true, but what does it mean?This was a question I was asked at a meeting with a local nonprofit recently. I asked if I could get back to them after I’d had some time to think about it.
What I suggested was not turning a blind eye on younger donors because their value is only going to increase as they age. I was surprised to get the following push back: “But we have to weigh how much we spend on fundraising in the here and now as opposed to speculating on the hope that young people will give more as they age.” And you know what? After thinking about it a...
If you are working with a governing Board, a foundation fundraising Board, or a hospital foundation Board there are some basic points to remember as you put together or try to breathe new life into your Board.
Traits of Fundraising Foundation Boards That Are Productive:
Appropriate planning – no plan is a bad idea
Realistic goal setting
Sufficient dedication of resources to meet goals
Board actively participates with staff in the fundraising process