I read somewhere recently that donors, on average, give to about 14 charities per year. It’s no wonder then that they don’t wake up thinking about your nonprofit. I’ve got additional news for you: they don’t go to sleep with your latest direct mail appeal circulating in their dreams either.
The truth is donors are probably approached by many organizations seeking new donors. Boring them over and over or making the decision not to mail or email to them because you’re afraid of bothering them too much, gives them a real opportunity to consider other nonprofit causes and switch allegiances.
That’s money taken away from you and your cause. Great for the other npo, but not so much for you.
Today, while returning from a visit to a customer in the NW suburbs of Chicago, Sue and I stopped at one of our favorite places to enjoy a hot dog for lunch. If you’re from Chicago chances are strong you’ve had a Gene & Jude’s hot dog. To say that they are a bastion of Chicago style fast food is an understatement. Steamed bun, relish, and yellow mustard– yummmm!
I’m telling you about this because after we had placed our order for 2 hot dogs, Sue innocently asked if there was any ketchup. You could have heard a pin drop. Everyone looked at us like we were from a far-away planet. Sheepishly, Sue said, “I meant do you have any ketchup for the fries.“