I’ve heard it said that at one time or another in a given person’s life, he or she will be faced with a life or death situation. When that moment comes, it’s that person’s action or inaction that will be a key determining factor in the survival or demise of the individual in distress.
For example, it’s Sunday morning and you’re in church. Things are quiet until you suddenly here a commotion. You go to where the crowd has gathered and see that a man has passed out and that people are wondering what they should do.
If you’ve had CPR training, you know that one of the first things to do is to pick one person out of the crowd, point at him or her and loudly say,
The health of an organization and success of its fundraising efforts begins with leadership. Leaders who understand the mission and devote necessary resources (financial, human, social, political) to get the funds and push the organization ahead.
Effective leaders come from many places:
The executive suite
The board room
The development office.
When all three of these work together there should be a healthy culture which is worthy of donor investment.
Here’s how leaders measure the effectiveness of their fundraising efforts:
Given all the passion and efforts you pour into your mission year-round, it’s only natural to emphasize your organization and its reason for existence in your appeal. After all, an educated and well-informed donor is your best donor…right? Is it possible, however, that your focus on the WHAT and WHY of your mission leaves out the all-important WHO? I’m referring to your donors, of course.
The best, results-producing fundraising appeals are donor-focused. And, if your appeal answers the following key donor questions in a compelling way, you will you have opened up avenues for tremendous success down the line.
Why me? Your donors, whether they’re first-timers or repeat...
Do you have a genuine understanding of the overall health of your development department/foundation? It’s critical to your success moving forward. If you don’t have that understanding, it’s probably affecting both the effectiveness and the efficiency of your organization.
A development audit can include many different things, such as:
A business operation review
Marketing and communication efforts
Positioning amongst your competitors
Employee and volunteer staffing surveys
One of the advantages of a development audit is helping to find low-hanging fruit like major donors or planned giving opportunities or even discover segments of your donor databas...