Not too long ago I had breakfast with an exceptionally generous person.
He had just made a multi-million dollar gift to his favorite nonprofit. He also had recently given a nearly equal amount to his church.
There is nothing about this person that screams wealth. He’s very humble and hardworking, The business he built did so well that when he sold it, he was able to share some of it with organizations that aligned with his own deep personal values.
During the breakfast, I asked him why he had decided to support the two causes he’d given to. I was expecting that he’d tell me about the research he’d done or maybe the numbers he’d crunched.
You always have a goal of growing your donor base and there are many ways of doing that which include marketing, social media, and special events. However, I find that many organizations overlook a source of donations that’s staring them in the face.
These are the people who organize your auctions or drive senior citizens to doctor’s appointments or load delivery vans or work in your thrift store or…by now, I’m sure you get the picture. Your best potential donors are your current volunteers.
Yes, volunteers are natural donors and 2 recent studies highlighted the connection between volunteering for and donating to an organization:
a 2012 Bank of America Study of High Net Worth Philanthropy...
If I’ve heard it once, I’ve heard it a hundred times in the last couple of months: “My board really doesn’t want to get involved in the fundraising process.” I think to myself, well, duh! Didn’t they know when they came on that fundraising was a very important part of their responsibility as a nonprofit board member?
I know, I know, you’re thinking that I don’t understand, but I really do. If you’re like many of the clients I’ve worked with, getting your board engaged in the fundraising process is critical to your success. You’ve got a very tight budget, a limited amount of time, and the need for more resources to really have the kind of impact you’re capable of having in your community....