When it comes to a person’s likelihood to donate, the most important factor is his or her personal connection to your nonprofit. If you want more donations, and who doesn’t, use direct mail to build real, lasting relationships with donors over time. How?
Make sure your donors understand your mission and where their money will be used.
Write to donors by name and personalize your messaging based on the specific areas or projects to which they have donated (you have been keeping these kinds of records, right?).
Provide pictures or stories about the specific ways their donations are being used. If people are donating to an ongoing project, keep them in the loop on the progress.
Bottom line: Make sure your donors know where their money will be used.
How do you build lasting relationships with your donors. Please share your tips here.