Maintaining Donor Relationships on the Web

March 4, 2016

 

 

 

 

Do your donors know how important they are to your organization? Maybe you get so busy with “work” that maintaining relationships isn’t a priority.

 

If that’s the case with you and your cause, the bottom line is when donors feel unappreciated they quickly become lapsed or lost donors.

 

After all, it’s mutually beneficial to establish a meaningful, long-term relationship.

 

You get financial backing, while your donors benefit by having the opportunity to promote what they believe in.

 

But I realize you are busy. Your donors are too. Building relationships can be tough – and time consuming.

 

That’s where the internet can help. One warning before going any further: using the internet to maintain relationships is no substitute for genuine interaction.

 

Remember, as effective as a Tweet may be, it’s still no substitute for a handshake and a smile.

 

Having said that, in the coming weeks I’ll feature different ways to use the internet to maintain relationships with donors.

 

How do you use the internet to maintain/build relationships?

 

 
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