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Ron Rescigno is an accomplished fundraising writer and speaker. In this blog, Ron keeps track of current trends in the fundraising and direct mail worlds. Take a look and discover what's new!

Donor Newsletters Should Include These

End-of-Year Confidence Builder

You Call That a Major Gift?

Upgrading Essentials

How Nonprofits Should Adapt to the Reality of Inflation

Glimpsing a Donor's Heart (and Soul)

Why Your Letter Isn’t Being Read

The Multi-Media Newsletter

Case Statements vs. Fairytales…Fairytales Win Every Time

It Still Works; Maybe Even Better than Ever

Are Potential Major Donors Holding Out on You?

To Ask or Not to Ask

In the Mail

Resolve to Make Your Message Matter in 2022

Are You At a Crossroads?

The Secret to Successful Donor Acquisition

Your Case for Support

Unless You Tell Them, How Will They Know?

Reaching Out to First-Time Donors

If You’re Writing Your Own Appeal...