It’s been said that no one ever gave to an organization because of a wonderful PowerPoint presentation or because of its case statement....

Direct mail has been around for a loooooong time. Records show that it dates back at least to ancient Egyptian times around 1,000 B.C. As...

Maximizing donor value is nothing to ignore. Are you asking every donor for the proper amount in your appeals? While it might be natural...

Have you ever heard the old saying, If you ask someone for advice, they’ll probably give you money, but if you ask someone for money,...

This past December, I received two head-scratching solicitations from well-known educational institutions: #1 discusses a current...

It’s been suggested to me that the messages nonprofits send don’t really help when it comes to retaining donors or, for that matter, when...

It happens to all of us at some point. We get stuck. No new ideas and being unable to figure out how to proceed is no way to go through...

It’s really so simple that it’s almost hiding in plain sight and that’s why it’s so often missed. I’m talking about identifying the right...