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Ron Rescigno is an accomplished fundraising writer and speaker. In this blog, Ron keeps track of current trends in the fundraising and direct mail worlds. Take a look and discover what's new!
Creating Gift Impact Reports
Black Donors and Inclusivity
Emotional Fundraising
Death’s Impact on Fundraising Is Real
Retain Those Covid Donors
The Unlucky 8 Errors of Our Fundraising Ways
What to Do NOW!
Donor Newsletters Should Include These
End-of-Year Confidence Builder
You Call That a Major Gift?
Upgrading Essentials
How Nonprofits Should Adapt to the Reality of Inflation
Glimpsing a Donor's Heart (and Soul)
Why Your Letter Isn’t Being Read
The Multi-Media Newsletter
Case Statements vs. Fairytales…Fairytales Win Every Time
It Still Works; Maybe Even Better than Ever
Are Potential Major Donors Holding Out on You?
To Ask or Not to Ask
In the Mail