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    Case Statements vs. Fairytales…Fairytales Win Every Time
    Ron Rescigno
    • 6 days ago
    • 2 min

    Case Statements vs. Fairytales…Fairytales Win Every Time

    It’s been said that no one ever gave to an organization because of a wonderful PowerPoint presentation or because of its case statement....
    It Still Works; Maybe Even Better than Ever
    Ron Rescigno
    • Apr 4
    • 1 min

    It Still Works; Maybe Even Better than Ever

    Direct mail has been around for a loooooong time. Records show that it dates back at least to ancient Egyptian times around 1,000 B.C. As...
    Are Potential Major Donors Holding Out on You?
    Ron Rescigno
    • Mar 23
    • 2 min

    Are Potential Major Donors Holding Out on You?

    Maximizing donor value is nothing to ignore. Are you asking every donor for the proper amount in your appeals? While it might be natural...
    To Ask or Not to Ask
    Ron Rescigno
    • Feb 10
    • 2 min

    To Ask or Not to Ask

    Have you ever heard the old saying, If you ask someone for advice, they’ll probably give you money, but if you ask someone for money,...
    In the Mail
    Ron Rescigno
    • Jan 28
    • 1 min

    In the Mail

    This past December, I received two head-scratching solicitations from well-known educational institutions: #1 discusses a current...
    Resolve to Make Your Message Matter in 2022
    Ron Rescigno
    • Jan 12
    • 2 min

    Resolve to Make Your Message Matter in 2022

    It’s been suggested to me that the messages nonprofits send don’t really help when it comes to retaining donors or, for that matter, when...
    Are You At a Crossroads?
    Ron Rescigno
    • Dec 9, 2021
    • 1 min

    Are You At a Crossroads?

    It happens to all of us at some point. We get stuck. No new ideas and being unable to figure out how to proceed is no way to go through...
    The Secret to Successful Donor Acquisition
    Ron Rescigno
    • Nov 16, 2021
    • 2 min

    The Secret to Successful Donor Acquisition

    It’s really so simple that it’s almost hiding in plain sight and that’s why it’s so often missed. I’m talking about identifying the right...
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