Do you spend time focusing on showing people that your organization is better, instead of different? At Rescigno’s we spend lots of time...

We love writing stories for nonprofits. Stories that inspire, make you laugh, cry, think, and act. Today, I thought I would share some...

That’s a question we get asked often. And it’s an important one when you consider that gathering, organizing, and analyzing data is the...

Of all the industries that are using direct mail, the largest single sector using it successfully is nonprofit fundraising. Yes, mail is...

We once had a client whose base of donors was growing every year. You would think this was a good thing. We learned, however, that the...

As the years have gone by, I’ve discovered there’s a problem with people—they’re not logical! There, I’ve said it. What convinced me to...

Would your last thank you letter pass the basic necessities of what a basic thank you should look and feel like? Yes, I said “feel” as...

Do you have a budget that’s larger for donor acquisition than it is for donor retention? Did you answer yes? If so, consider the...