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Ron Rescigno is an accomplished fundraising writer and speaker. In this blog, Ron keeps track of current trends in the fundraising and direct mail worlds. Take a look and discover what's new!

Why Your Letter Isn’t Being Read

The Multi-Media Newsletter

Case Statements vs. Fairytales…Fairytales Win Every Time

It Still Works; Maybe Even Better than Ever

Are Potential Major Donors Holding Out on You?

To Ask or Not to Ask

In the Mail

Resolve to Make Your Message Matter in 2022

Are You At a Crossroads?

The Secret to Successful Donor Acquisition

Your Case for Support

Unless You Tell Them, How Will They Know?

Reaching Out to First-Time Donors

If You’re Writing Your Own Appeal...

Five Tips to Maximize the Impact of Your Fundraising Dollars and Bring in More Annual Fund Revenue

Dare to Differentiate

Story Questions That May Inspire Great Answers

How Deep Do We Dig?

Let This Trend Be Your Friend

The Deep Dive