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    Let This Trend Be Your Friend
    Ron Rescigno
    • 4 days ago
    • 1 min

    Let This Trend Be Your Friend

    Of all the industries that are using direct mail, the largest single sector using it successfully is nonprofit fundraising. Yes, mail is...
    The Deep Dive
    Ron Rescigno
    • Apr 22
    • 2 min

    The Deep Dive

    We once had a client whose base of donors was growing every year. You would think this was a good thing. We learned, however, that the...
    Feel, Do Not Think!
    Ron Rescigno
    • Apr 12
    • 2 min

    Feel, Do Not Think!

    As the years have gone by, I’ve discovered there’s a problem with people—they’re not logical! There, I’ve said it. What convinced me to...
    Use This the Next Time You Thank Your Donors
    Ron Rescigno
    • Mar 23
    • 2 min

    Use This the Next Time You Thank Your Donors

    Would your last thank you letter pass the basic necessities of what a basic thank you should look and feel like? Yes, I said “feel” as...
    If You’ve Got Money to Throw at Something…
    Ron Rescigno
    • Mar 4
    • 1 min

    If You’ve Got Money to Throw at Something…

    Do you have a budget that’s larger for donor acquisition than it is for donor retention? Did you answer yes? If so, consider the...
    Still a Workhorse—Direct Mail Fundraising
    Ron Rescigno
    • Feb 1
    • 1 min

    Still a Workhorse—Direct Mail Fundraising

    Did you know that individual Americans give over $100 billion each year to charities? It’s true. Many people write checks for $10 or $20....
    One “Do”…One “Don’t”
    Ron Rescigno
    • Jan 25
    • 2 min

    One “Do”…One “Don’t”

    We urge our clients, this year especially, to communicate more, not less, with their donors. It’s so vitally important to build stronger,...
    If Winter Comes…
    Ron Rescigno
    • Jan 5
    • 2 min

    If Winter Comes…

    As fundraisers, you’re faced with a daunting responsibility. As we start this new year it’s extremely important that you give your donors...
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