The health of an organization and success of its fundraising efforts begins with leadership. Leaders who understand the mission and devote necessary resources (financial, human, social, political) to get the funds and push the organization ahead.
Effective leaders come from many places:
The executive suite
The board room
The development office.
When all three of these work together there should be a healthy culture which is worthy of donor investment.
Here’s how leaders measure the effectiveness of their fundraising efforts:
Tangible Measurements
Dollars raised
Donor retention
Return on investment
Program outcomes
Intangible Measurements
Healthy culture
Organization’s ability to attract and retain donors
Leadership that continues to improve over time
Leadership that embraces, supports, and is passionate about the cause
Clearly articulated vision, mission, and programs
Leadership values and promotes diversity in talent and thought
Leaders who promote the importance of everyone’s involvement in fundraising
Do you have any Measurements you would like to add?