Year-Round Stewardship

That’s what professional fundraisers are asking about these days.

Part of what I tell them is it’s not about asking for more money throughout the year.

What it is about is setting up the kind of environment where people want to give more to your hospital or college of food bank, etc because of the impact you’re having.

So, let me ask this question of you: is your messaging full of “activity” or “impact?”

You should always be on the lookout for outcome, not activity stories that show the ways people’s lives are being impacted by the work you do.

Often, discovering outcome stories is simply a matter of asking people how your organization has made a difference in their lives.

Then, just let them talk. You may be surprised at what you learn