Fundraising Opportunities Emerging in ’25

Challenges? Yes, fundraising in 2025 has those aplenty. Innovative strategies and solutions to meet them? That’s up to you and your organization.

Example #1 – With the cost  of paper, postage and digital advertising increasing, you have to do more with less. While financial constraints are real, nonprofits have the chance NOW to embrace strategies that truly maximize impact. The ability to adapt to a changing fundraising climate, even with limited resources is a hallmark of the best fundraisers. Improved targeting and true multi-channel strategy can lead to real success. Try to optimize your outreach by identifying donors most likely to increase their gift frequency or size. Focusing your efforts on high-potential targets can boost ROI.

Example #2 – Fewer low-dollar donors is a fact these days. With fewer and fewer of them, there is added pressure to create relationships with major and mid-level donors while planning your next acquisition strategy. With smarter targeting, fundraisers can ensure that every outreach effort maximizes valuable donor relationships. Your challenge and opportunity is to make sure that marketing dollars are spent where they’ll have the best impact.

Example #3 – Whether it’s identifying seasonal donors, or those ready for a major gift, nonprofits need more innovative tools to guide them in their efforts. Segment and prioritize your donors based on their likelihood to give and the timing of their giving. Correctly prioritizing spending can drive great solutions. Tools like donor data append provide critical insights into donor behavior, such as seasonal giving patterns and monthly giving possibilities. These types of tools will allow you to fine-tune your strategies and focus on giving during peak giving seasons.

Example #4 – Understanding where your nonprofit stands in a donor’s overall priorities is critical for cultivating loyalty and increasing giving. This understanding will also allow you to see how your donors prioritize your organization compared to others.

Some are calling 2025 the year of More Intelligent Fundraising. More than ever, ’25 demands better and more specialized strategies. Success can be found in selecting tools tailored to your unique needs. By focusing on smarter strategies nonprofits can navigate this year’s challenges and thrive.

If you’re ready to tackle the challenges your organization faces, Rescigno’s can provide you with the insights you need to grow donor engagement, take advantage of fundraising strategies, and achieve lasting success.

Contact us at 708-974-2600, 105 to learn more and take the first step toward, smarter, data-driven fundraising.