donor | rescignos

Nov 28, 2017
2 min

What’s Behind the Loss of Small Gift Donors?

For some time now, we’ve been seeing the signs of steady decline in small gifts. If you’re a fundraiser for an organization that relies h...

Ron Rescigno

Sep 18, 2017
2 min

Inside a Donor's Head

Picture this: a scruffy man is seated on the sidewalk next to a busy expressway. He has been loading empty beer cans into a plastic bag. ...

Ron Rescigno

Sep 15, 2017
2 min

Putting Dynamite to the Myth

If you’ve ever gotten into a conversation about ways to use data to enhance your major and planned giving efforts, the conclusion you cam...

Ron Rescigno

May 15, 2017
2 min

The Lie That Won't Die

How long have you been in your current position? A year or two, three at the most, I’ll bet. People outside of the development profession...

Ron Rescigno

Dec 16, 2016
2 min

We All Crave It

When you do something for someone and they reply with a genuine “thank you,” it makes you feel pretty good, doesn’t it? By the same token...

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