Ron RescignoMar 1, 20173 minTo GeekismI swear to goodness gracious I am not a fundraising geek. This wasn’t my chosen profession, after all. I was an educator and a pretty...
Ron RescignoOct 26, 20161 minOne-Size Doesn’t Fit AllEspecially when it comes to your donors, at least, one size does not fit all. For example, if you’re mailing an impersonal $300 ask to someo
Ron RescignoSep 14, 20161 minHelping Donors “Believe”The goal of fundraising seems obvious. It’s to raise money, right? When we dig a little deeper, however, the goal is to connect donors...
Ron RescignoSep 6, 20162 minThis is It!Personalizing the experiences of your donors is It, I’ve decided. It? Yes, simply asking donors their preferences and then respecting...
Ron RescignoAug 24, 20162 minHearing the UnheardAnticipating donor needs and wants before they are voiced is one of the best ways to form bonds with major gift prospects who don’t...