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    To Geekism
    Ron Rescigno
    • Mar 1, 2017
    • 3 min

    To Geekism

    I swear to goodness gracious I am not a fundraising geek. This wasn’t my chosen profession, after all. I was an educator and a pretty...
    One-Size Doesn’t Fit All
    Ron Rescigno
    • Oct 26, 2016
    • 1 min

    One-Size Doesn’t Fit All

    Especially when it comes to your donors, at least, one size does not fit all. For example, if you’re mailing an impersonal $300 ask to someo
    Helping Donors “Believe”
    Ron Rescigno
    • Sep 14, 2016
    • 1 min

    Helping Donors “Believe”

    The goal of fundraising seems obvious. It’s to raise money, right? When we dig a little deeper, however, the goal is to connect donors...
    This is It!
    Ron Rescigno
    • Sep 6, 2016
    • 2 min

    This is It!

    Personalizing the experiences of your donors is It, I’ve decided. It? Yes, simply asking donors their preferences and then respecting...
    Hearing the Unheard
    Ron Rescigno
    • Aug 24, 2016
    • 2 min

    Hearing the Unheard

    Anticipating donor needs and wants before they are voiced is one of the best ways to form bonds with major gift prospects who don’t...
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