I swear to goodness gracious I am not a fundraising geek. This wasn’t my chosen profession, after all. I was an educator and a pretty...

Especially when it comes to your donors, at least, one size does not fit all. For example, if you’re mailing an impersonal $300 ask to someo

The goal of fundraising seems obvious. It’s to raise money, right? When we dig a little deeper, however, the goal is to connect donors...

Personalizing the experiences of your donors is It, I’ve decided. It? Yes, simply asking donors their preferences and then respecting...

Anticipating donor needs and wants before they are voiced is one of the best ways to form bonds with major gift prospects who don’t...