Current Events | rescignos

Apr 1, 2015
2 min

Prank Gone Very Bad - No April Fooling

It was the morning of April Fools Day, 2005, and I was scheduled to meet with one of our best clients. Around 10:00 a.m. I got a phone ca...

Ron Rescigno

Jan 29, 2015
2 min

Marketing to Millenials

For better or worse, Millennials are just different. I should know. I live with two of them. For folks who are non-Millennials, here ar...

Helping Donors Understand Impact with Infographics

Ron Rescigno

Oct 29, 2014
1 min

Helping Donors Understand Impact with Infographics

Since 2007, there has been a 9900% increase in visualized information on the Internet (NeoMan Studios, 2013). As a nation, we have become...

Ron Rescigno

Oct 29, 2014
2 min

You, We, I, Our, Him

I read many, many appeal letters this time of year. I’ve morphed into the Ron, what do you think of this letter? guy here. That’s ok. ...

Ron Rescigno

Oct 23, 2014
2 min

A Story to Give to

We talk a lot about stories and how important they are in moving people to support non-profit causes. Today, I thought I would use this b...

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