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Ron Rescigno is an accomplished fundraising writer and speaker. In this blog, Ron keeps track of current trends in the fundraising and direct mail worlds. Take a look and discover what's new!
Know Your Donors
Stop with the Passive Language
Want Better Retention? Celebrate the Donor more than the Gift
Tough Talk about Restricted Gifts
Segment Strategically
Getting Inside the Brains of Your Donors
Why the Big Secret?
Why You May Need Fundraising Counsel
What a Shame
Good Luck
“It Ain’t Over till It’s Over!”
A Head Start on 2019 with Data That's Sparkling Clean
The Self-Restricting Ask
Is Your Office Ready to Answer These 10 Donor Questions?
Print in the Age of Digital? You Betcha!
Here’s the Truth, the Whole Truth and Nothing But…about the Lie
As a Professional, You Owe It to Yourself to Take Time to Learn
What’s Your Pain Point?
No Emotional Stories? Look Again, Please!
This is NOT Exploitation
